![]() ![]() The first week of the NFL season, GeoComply processed 9.2 million transactions from the Bay State, including the creation of 59,000 new accounts. While Massachusetts launched retail sportsbooks just in time for Super Bowl LVII, online sports betting didn’t debut until March. GeoComply processed 19.4 million transactions from Ohio and reported 133,000 new accounts. ![]() This year, however, the Buckeye State’s sports bettors showed up bigtime for the start of the NFL season. Ohio launched legal sports betting on January 1st, missing most of the NFL 2022-23 regular season. New Markets Boost Transactions and Account Creation This year, a few states with newly legalized online sports betting sites helped the numbers surge. One way to do that is to monitor the number of geolocation transactions, verifying online sports bettors are physically within a regulated market. So, the industry pays close attention to the first week of the season’s activity. This year, the American Gaming Association is predicting 73.5 million Americans will bet on the NFL season. The NFL is an important market, historically generating 60% of online sportsbook providers’ annual revenue. The first week of the season also saw 1.1 million new player accounts created across GeoComply’s US customer base, 40% more than last year. GeoComply reported a 56% increase in geolocation checks during the first week of the NLF season, compared to the same period last year. GeoComply, one of the largest geolocation providers, identified $320 million of potential tax losses across six states which lack legal sports betting.
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